BTB was formed by nine major Bali tourism associations on 1 March 2000 with a mandate to build and develop a better and more sustainable tourism industry in Bali.  Considering the importance of the tourism industry and a reliable tourism board?BTB?capable of associating with government, community, and industry alike, the Governor of Bali officially recognized BTB on 10 May 2000 as the embodiment of a new partnership between the travel industry, the government, and the local community.  Since then, BTB has earned the respect and support of all related government agencies, including the Indonesian Ministry of Culture and Tourism.

BTB consults with and represents the tourism industry, the public, and the government with a new spirit and under a new paradigm.  BTB aims to increase the quality of life of the Balinese people while facilitating and enhancing the travel experiences of both domestic and international tourists through synergy with relevant non-governmental organizations, the mass media, and local authorities. With this new paradigm, BTB is clearly functioning as a tourism board that is responsible for the continued development of the local community.