BTB formed by nine (9) Tourism Associations in Bali on 1st March 2002 with its main aim to build and develop a better and sustainable tourism industry in Bali and Indonesia.
Previously there were some other tourism organizations with similar vision such as:

• BAPARDA - Badan Pengembangan dan Promosi Pariwisata Bali (Development and Tourism Promotion Board) in 1974
  
• Badan Promosi Pariwisata Bali (Bali Tourism Promotion Board) in 1992
  
• Bali Promo 1998
  
• Badan Konsultasi Pariwisata Bali (Bali Tourism Consulting Board) in 1999

However, those promotion boards considering time and technical constraints need to be reformed.

Considering the importance of tourism and its reliable tourism board that could associate with government and local community, therefore based on letter of intent of the chairperson of some tourism associations number: 001/AS-Par/XII/2001 followed by approval from Governor of Bali on 10 May 2002 made the Bali Tourism Board reborn with its new paradigm – partnership between professionals, government and local community.

BTB positions itself as an organization that channeling communication and information, representation, consultation for tourism, public and government with new spirit and paradigm. BTB will not specialize in tourism industry only, but will put any effort to increase the quality of life with synergy of Non Govern Organizations, Mass Media, and Local Authorities. With this new paradigm, BTB is clearly functioning as a tourism board that responsible for a better quality of life of the local community.